To effectively communicate LG Electronics’ future mobility vision, we developed an interactive exhibition environment centered around electric vehicles (EVs).

Through an immersive UX scenario in which beacon kiosks, large-scale LED walls, and physical mock-ups were synchronized in real time,

the space was designed to encourage seamless audience participation and interaction.

In addition, the entire exhibition environment was orchestrated as a unified and organic presentation space, allowing visitors to intuitively

and dimensionally experience LG’s core technologies and various convergence-driven innovations.

Through this approach, we created an immersive exhibition space where users could actively engage with future mobility technologies and experience the brand’s forward-looking vision firsthand.